It’s good to be Facebook…
It’s another quarter of rainbows and unicorns for Facebook CEO Mark Zuckerberg. The social media mega-monster blew expectations out of the water with its daily active users growing to almost 1.4 billion, an increase of 50 million users. Revenue increased 47% and came in at over $10 billion. I won’t even bother boring you with what analysts expected. In the meantime, shares picked up an additional $1.59, which was a swift kick in the rear to predictions of $1.28 per share and a majorly impressive 77% increase over last year at this time. Apparently, all this talk about Russia using propaganda on Facebook to influence the presidential election seems to be having a nominal effect on the company. Amid all this glorious earnings news, Facebook’s general counsel was hanging out in our nation’s capital, taking a beating because some folks in Congress just aren’t down with the way Facebook has this uncanny knack for effectively targeting digital ads to users simply based on their likes. I guess politicians are worried that those targeted ads might be – and have been – too effective in getting their opponents elected. But Wall Street just laughed away sending shares all the way up to almost $183 per share.
Under Armour released its quarterly profits and it seemed like there was carnage all around. The big bad ugly issue, aside from the actual numbers, is that the company is slashing forecasts for 2017. If that’s not a fiscal kiss of death, I don’t know what is. As for revenue, it fell. A lot. To about $1.4 billion, an almost 5% drop year over year. However, if we’re just looking at what happened just in the U.S., Under Armour revenue fell a whopping 12%. That’s a huge problem because it was the first time that ever happened since the company made its super-hyped Wall Street debut. Of course, you can’t have bad news on Wall Street without shares of the company in question going south. Which is precisely what happened as shares of Under Armour tanked 24% today. Add that to the fact that since September of 2015, shares have fallen around 85%. The carnage, unfortunately, doesn’t end there. Profit was down to just over $54 million and 12 cents per share, which was about half of what it was last year at this time. To add insult to injury, expectations were for $75 million. Of course, some would say those dismal figures are partly the result of the company’s $85 million restructuring charge. But I guess that’s the kind of money you have to spend when you are trying to keep a multi-billion dollar company like Under Armour from hemorrhaging more money. And true to CEO fashion, Under Armour’s own Kevin Plank made sure to blame, among other factors, businesses that went bankrupt since those other businesses, like sporting good stores, sold Under Armour merchandise. The bad news seemed to be contagious as shares of both Nike and Adidas took a nasty dip as well.
Walmart wants to win the holidays. And it’s training hardcore for the finish. Sure, that means sales. And promos. And all the rest of the gimmicks and sales. But Walmart’s also throwing in some partying. I’m totes serious here. Starting this Saturday, Walmart will hold 20,000 parties in its Super Centers with the first one being called, “Toys that Rock.” Not to be outdone by toys, the retailer will also have parties called “Gifts that Rock” and “Parties that Rock.” Are you sensing a theme here? Of course, no party is complete without a decent goody bag or giveaway, so for you, the shopper, that means a curated gift guide and catalog. See how nicely that works out for Walmart. And you, maybe. Sort of. Walmart is also adding lots more “holiday helpers” to help guide shoppers to cashiers, open more registers and grab things from all over the store…and beyond. And demos, We mustn’t forget the demos. Apparently, there will be 165,000 of them spread all through Walmart’s gazillion stores. Laugh all you want, but Wall Street’s digging Walmart’s latest initiatives and overall drive, sending shares of the company up today by almost 1%.