Hasbro’s Singing the Toys “R” Us Blues; It’s Good to Be Amazon; Target Goes on Holiday Offense With New Shopping Strategies

Don’t toy with me…

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Image courtesy of Stuart Miles/FreeDigitalPhotos.net

Hasbro’s getting burned and it’s blaming Toys “R” Us. The toy company gave some abysmal holiday forecasts which sent shares down about 8%. Toys “R” Us owes creditors some $5 billion.  Among them is Hasbro which was left with a $60 million hole now that all those toys from the company aren’t headed to the toy store’s shelves.  It’s worth noting, however, that Hasbro only sold about 9% of its total inventory through Toys “R” Us.  But it isn’t just Hasbro that’s feeling the heat. Shares of Mattel also took a 4% hit today since a Toys “R” Us bankruptcy affects the entire toy industry, in some instances worse than others.  Incidentally, Hasbro’s third quarter profit went up 3% to $267 million and $2.09 per share, while its quaterly revenue increased 7% to $1.79 billion over the same time last year. Expectations were for $1.78 billion in revenue with just $1.94 per share. Hasbro has “The Last Jedi” to thank for some of this quarter’s gains, along with perennial favorites Monoply and My Little Pony.

Carrot dangling…

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Image courtesy of KEKO64/FreeDigitalPhotos.net

Dignity be damned as 238 cities found themselves swooning and doing whatever they could to lure Amazon’s $5 billion HQ2 project to their part of the country. NYC Mayor Bill DeBlasio had major New York City landmarks lit up in “Amazon orange” while Newark, New Jersey shrewdly offered the e-commerce giant $7 billion in tax breaks. Because after all, who more so than Amazon should be entitled to receive a $7 billion tax break? But hey, who can blame any of these cities or their savvy leaders for trying to woo Amazon to their neck of the woods. Just ask Seattle, a city that experienced a $38 billion boost to its economy because each dollar that Amazon invested into the city between 2010 to 2016 resulted in an additional $1.40 for the city. Not sure who figured out that formula but its easy to see why everyone wants in on that action. And while Newark’s offer must be awfully enticing, word on the street is that the current front runners are Boston, Chicago, Atlanta and Detroit.

Target acquired…

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Image courtesy of Sira Anamwong/FreeDigitalPhotos.net

Target’s got some new tricks up its sleeve this holiday season and is going with the “less is more approach.” What there will be less of are promotions. At least the constant bombardment of them. Apparently that tactic didn’t work so well for the retailer last year and only resulted in a 1.3% decline for the company.  But there’s no need to freak out that Target wont be offering any special deals. It’s just going for a more streamlined approach. Instead of constant deals and promotions, it plans to offer special weekend deals while remaining focused on pricing its merchandise correctly and competitively from the start. The company’s 1,800 stores will also offer a much bigger variety of gifts priced under $15. Expect to see around 1,700 offerings in that category. Perennial favorite, “free shipping  with no minimum” will once again resurface from November 1 – December 23 because, hey,  who doesn’t like free shipping. But perhaps Target’s most exciting new feature is the one dubbed “Gift Now.” Shoppers buy gifts and their (un)lucky recipients open them virtually via email. If  the recipient likes the gift, they enter their shipping address in order to receive the item. If not, they get to pick out something else for the same value. If that’s not novel, I don’t know what is.

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One response to “Hasbro’s Singing the Toys “R” Us Blues; It’s Good to Be Amazon; Target Goes on Holiday Offense With New Shopping Strategies

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