Panera Bread Shacks Up With Krispy Kreme Investor; Nothing Smooth About a Recent Nivea Campaign; Payless Out. Chapter 11 In.

Yummm…

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Image courtesy of KEKO64/FreeDigitalPhotos.net

Krispy Kreme needs to scoot on over and make some room over at JAB, the investment firm that controls it. It’s latest roomie is moving in and its name is Panera Bread. Panera is expected to fit in quite nicely at JAB, at least that’s what all the analysts keep saying, as the firm’s other entities include Peet’s Coffee and Tea, Caribou Coffee and Keurig Green Mountain Coffee. JAB will take the sandwich chain private for a tasty $7.5 billion, which comes out to about $315 per share and more than a 20% premium. And why shouldn’t JAB pay all that money? After all, the chain boasts 2,000 locations and pulls down annual sales of $5 billion. Of course it makes cash like that because it offers healthier options than most other fast-food chains, not to mention readily available wifi. For a fast-casual restaurant chain, it happens to be very tech forward. And don’t even get me started on the restaurants online ordering. Just. Don’t. Talk about a draw. Apparently JAB wants Panera to continue doing exactly what it does so well (translation: no changes) because it’s keeping all the execs in their current roles, including founder and CEO Ron Shaich. Wall Street’s was totally digging the news as well sending shares up to around $312 a pop. Add that to the fact that Panera has beat estimates for the last year and half, and JAB has got itself a pretty nifty deal.

Racist deodorant?

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Image courtesy of iosphere/FreeDigitalPhotos.net

Racist may not be the first word that comes to mind when you think about deodorant. But then again, that might be because you hadn’t yet heard about Nivea’s slogan in its ad for “Invisible for Black and White Deodorant.” According to marketing geniuses at Nivea, “White is Purity. ” And that’s precisely the slogan that was used to promote the product. I. AM. NOT. KIDDING. The ad was originally unleashed on the company’s Middle East Facebook page and social media did not take it well, with one outraged Twitter user writing: “Your comments are FULL of society’s refuse. This cleared your marketing department? #prnightmare.” Beiersdorf, the German company that counts Nivea amongst its holdings, wisely deleted the ad. Just not before white supremacists weighed in with their thoughts on the slogan, including this one:  “We enthusiastically support this new direction your company is taking. I’m glad we can all agree that #WhiteIsPurity.” The way white supremacists feel about an ad campaign would make a fairly good barometer, in terms of marketing efficacy, don’t you think? As to how the ad got past quality control in the first place remains a mystery.

And there’s nothing Star Jones can do about it…

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Image courtesy of holohololand/FreeDigitalPhotos.net

Another one bites the fiscal dust and this time the dubious distinction of filing for Chapter 11 bankruptcy goes to Payless Shoes. Even the likes of Tyra Banks and Star Jones wasn’t enough to save the Kansas-based chain from having to shut down around 400 stores in the United States and Puerto Rico. But that’s what you gotta do when your revenue tanks 4% just in the last year, and Amazon and deep-discount stores keep eating into your business. However, all is not lost, as Payless still has around 4,000 other stores in over thirty countries. The company just needs to do a little fiscal restructuring. But then again, don’t we all?

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