Alaska Airlines Giving the Boot to Virgin America Brand; So Not Cool-atta: Frozen Drink Going Away; Disney Can’t Shake Iger. And it Doesn’t Seem to Want to

So long…

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Image courtesy of Stuart Miles/FreeDigitalPhotos.net

If you’re anything you’re like me, then I bet you look forward to those fun safety videos played on Virgin America flights. But alas, come 2019, those videos might just become a sweet memory as Alaska Airlines plans to retire the Virgin America brand at that time. Apparently, extensive accounting research was done to arrive at this conclusion. That conclusion being that if Alaska Airlines wants to be successful on the West Coast after throwing down $2.6 million to merge/acquire Virgin America, then it would be prudent to stick with one name. And considering that Alaska Airlines is the one paying all that money, it’s only fair, I suppose, that it should get to stick with its own name. Alaska Airlines, however, has promised to keep the mood lighting, music and other features that made Virgin America more fun than other airlines. Virgin America will be joining the not-so-distinguished-anymore ranks of Continental Airlines and US Airways, whose names also used to grace airports all over the country. Once the merger is finalized, Alaska Airlines will have the dubious distinction of being the fifth largest airline in the country.

Just not good enough…

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Image courtesy of rakratchada torsap/FreeDigitalPhotos.net

After much soul-searching and presumably a lot of accounting research – Dunkin’ Donuts is ditching the Coolatta drink that refreshed so many parched palates over the years. The official word on why Dunkin’ Donuts is ditching the beverage is because it “…isn’t good enough.” It doesn’t get more scientific than that. But fear not Dunkin’-lovers, as the donut chain will not leave you empty-handed and un-caffeinated. Enter the “Frozen Dunkin’ Coffee.” Sure the name lacks the “cool” vibe of its predecessor, but its rumored to have a lot more coffee in it. In fact, part of the push for the new beverage has to do with the fact that special new brews are all the rage right now. And naturally Dunkin’ wants to cash in on that momentum. Also be on the lookout for the Dunkin’ Energy Punch and the Caramel Shaved Ice Espresso, among other new offerings. As for social media, plenty of Dunkin devotees didn’t take too kindly to the announcement with one disgruntled Coolatta drinker writing: “@DunkinDonuts getting rid of the coffee coolatta? Are you insane?” Nuff’ said.

So hard to say goodbye…

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Image courtesy of dfrsce/FreeDigitalPhotos.net

Apparently Disney is super pleased with Bob Iger’s performance since the House of Mouse just extended the CEO’s contract until 2019 (when the Virgin America name will be retired. Coincidence? I think not. Really. I don’t) Actually it’s because Disney still hasn’t found a suitable replacement for Iger. The plan was for Iger to only stay on in his post until 2018. But since there’s no heir in the wings just yet, it was thought best to hold onto him until that could be determined. Former Disney COO Tom Staggs was rumored to be the one to fill that role, but then he left, leaving Disney to go back to the drawing board. This is the third time an extension was added to Iger’s contract. And who can blame Disney. Whoever replaces Iger is going to have some massive shoes to fill and will constantly find themselves being compared to a CEO whose leadership the board calls “outstanding.” In fact, under this outstanding leadership for the last ten years, Disney became the first movie studio to hit the $7 billion ceiling for global box office receipts. News of this latest extension sent the company stock up. Which makes perfect sense since during Iger’s tenure, investors took in a 448% return on Disney shares.

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