Swooshed Out: Nike Losing Ground?; Starbucks Perks Up Hiring Goals; Is the End Near for Sears?

Just not doing it…

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Image courtesy of artur84/FreeDigitalPhotos.net

Looks like consumers aren’t doing it for Nike as the athletic apparel company posted some pretty unimpressive numbers for its third quarter. To be clear, Nike didn’t lose money. It just didn’t make as much money as analysts wanted it to. For instance, even though Nike took in $8.43 billion in revenue, a 5% increase over last year, analysts were expecting $8.47 billion this time around. The collective disappointment on Wall Street sent shares down because investors are apparently wondering if the company behind the iconic swoosh can withstand some fierce competition from Under Armour and Adidas. But that wasn’t the only bad news sending shares down today. Nike also said that it expects future orders to be down 4%. Nike did score a profit of over $1.1 billion with 68 cents added to shares, a figure that easily beat analysts’ expectations of 53 cents per share. Last year at this time, Nike took in $950 million with 55 cents added per share, illustrating a very respectable increase. Unfortunately, the bit about the decline on future orders didn’t stop from putting a damper on the fiscal mood on Wall Street.

Well done…

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Image courtesy of pixtawan/FreeDigitalPhotos.net

Starbucks is making headlines today after announcing that it not only hit its goal of hiring 10,000 army veterans and military spouses, but now plans to hire another 15,000. Starbucks had hoped it would achieve that milestone by 2018, but lo and behold, it hit its mark well ahead of schedule and the glowing news was announced during its annual shareholders meeting, much to the delight of…everyone. If you recall, back in February, CEO Howard Schultz – who is stepping down at the beginning of April – managed to annoy more than a few of his coffee drinkers when he announced plans to hire 10,000 refugees globally.  Apparently some folks thought those refugee hirings were in place of hiring veterans and thus began a social media campaign urging people to #BoycottStarbucks.  But alas, that was not exactly accurate and the coffee chain found itself explaining that it intended to hire employees from both groups. And that’s not all. The purveyor of premium coffee also plans on creating another 240,000 jobs worldwide by 2021. Because if you were worried that there weren’t enough Starbucks, the company is planning to open 3,400 new stores, just in the United States. So yeah, it’ll definitely need a few extra baristas.

Throwing in the towel?

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Image courtesy of Stuart Miles/FreeDigitalPhotos.net

It might just be the end of an era as the 130 year old Sears announced in an SEC filing that “substantial doubts” exist with regard to its future. In other words, the department store is staring at the prospect of bankruptcy, and will end up bringing Kmart with it. What’s a little weird about that news though, is that the company’s fourth quarter results were actually better than expected, albeit, dismal. “Better than expected” here basically means that the retailer didn’t lose as much money in its fourth quarter as it was expected to, at least compared to last year’s fourth quarter. The fact remains, however, that according to eMarketer, of the top 250 retailers, Sears is dead last in terms of performance, as it just can’t compete with the offerings of online retailers. In fact, Sears ate over $5 billion in losses just in the last three years and has already been closing plenty of stores, selling off some of its brands and taken other measures just to stay afloat. Besides that, Sears is having too much trouble with its pension plan obligations which has been also eating up a lot of its cash – $4 billion just in the last twelve years. Add to that its more than $13 billion in liabilities and Sears’ future is looking positively grim.

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