Things are Looking Up on Wall Street. For Now; Could it Get Any Worse for Lumber Liquidators?; Will you Remain Loyal to Starbucks?

Could it be?

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Image courtesy of Teerapun/FreeDigitalPhotos.net

Oil and other commodities had a nice little surge today with a lot of thanks to just released jobs numbers and inflation figures.  The surge helped the market achieve a moment of zen by stabilizing it and even almost erasing all the declines it took on Friday. All ten major S&P sectors were up. Yes, there are ten major ones. Some of these major sectors include oil, metals, autos and even retail. Stocks are also up, as is the Dow, which took in around 22o points. Not to be a downer but the S&P is still down around 5% for the year with oil hanging out at 12 year lows. However, U.S. crude is up around 7% checking in at about $31.44 per barrel. The International Energy Agency says that the U.S. is taking the “biggest hit right now,” but by 2021 it will lead in oil production. So where does that leave the U.S. for the next five years? Hmmm. Something to think about.

Don’t breathe easy…

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Image courtesy of Teerapun/FreeDigitalPhotos.net

Lumber Liquidators is on a roll. Except it’s not a very good one. First, the flooring company agreed to a $13 million penalty and five years probation for a criminal settlement after it acknowledged that it illegally imported wood from forests that are home to endangered species. So not cool. Then, just when Lumber Liquidators was about to breathe a big sigh of relief over a February 10 CDC report that found its formaldehyde-laced wood floors weren’t that toxic, the CDC announces that they were mistaken. Its revised report indicated that their floors are, in fact, that bad and that certain types of Lumber Liquidators’ flooring from China are actually three times more likely to cause cancer than what was previously thought. Oops. It seems an error was made in the calculations when incorrect figures were used for ceiling height in determining the risks of exposure from the offending floors. Serious arithmetic issues are at work. Before, it was thought that 2 – 9 cases could be developed in 100,000 people. But now the figure is closer to 6 – 30 cases in 100,000 people that could develop cancer. Of course, that cancer risk is separate from other the many other ailments people could develop, including respiratory issues and eye, nose and throat irritations. Just this morning the company lost about a quarter of its market value, besides being down 83% for the last twelve months. But at least Lumber Liquidators has suspended sales of flooring from China and is strengthening its quality controls, which is cute and all but probably too little too late.

Hey big spender…

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Image courtesy of Teerapun/FreeDigitalPhotos.net

It’s time to decide what your Starbucks loyalty is worth. The coffee chain is tweaking its rewards program and that will have you spending more cash to get the coveted perks. Under the current rewards program, customers earn stars for every purchase they make, and after 12 stars a customer can score a free food or drink item. Some shrewd customers have figured out that in one visit they have baristas ring up multiple items separately so that their rewards rack up quicker. With one star earned per purchase, this tactic has managed to infuriate other customers since the strategy increases wait times at the register. But that’s about to change as the new rewards program is based on dollars earned, regardless of how many purchases you manage to make, even in a single visit. Consumers will now earn two stars for every dollar spent and 125 stars gets you a free item. Figure it’ll cost you upwards of $60 before you hit that freebie. If you happen to be a Starbucks customer who miraculously manages to spend less than $5 in a single visit, you probably won’t like the coming changes. So now, like most rewards programs, from airlines to credit cards, the more you spend the more you earn. The goal, Starbucks says, is to get more people to sign up for the program. Of course, the new programs also conveniently increases store sales and profit.

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