Unfit IPO Debut for Planet Fitness; Lost That Lovin’ Feeling…For Shamu?; If it Looks Like an Engineer, and Quacks Like an Engineer…

Fit to be fried…

Image courtesy of marcolm/FreeDigitalPhotos.net

Image courtesy of marcolm/FreeDigitalPhotos.net

Planet Fitness made its New York Stock Exchange debut but it looked more like Planet Fizzle as the stock, which tried to open at the high end of its range, stumbled on its very first day of trading. The company, notable for its $10 gym membership fees, offered 13.5 million shares and managed to raise $216 million despite its less than impressive open. The company, however, tried to give a good showing on Wall Street today, cleverly handing out all sorts of yummy, unhealthy goodies while engaging the crowds with games like musical hand chairs. That was not a typo. Laugh all you want, but Planet Fitness has over 7 million members, 1 million of whom joined within the last twelve months. Its membership is up over 24% from last year. There are very few companies who pulled that off recently. By the way, the company has 33 straight quarters of growth under its svelte fiscal belt, and saw $280 million in revenue. Add that to its 976 stores in 47 states, Puerto Rico and Canada. and that 9% hit the stock took today doesn’t seem so bad after all.

Was it something I said…

Image courtesy of Liz Noffsinger/FreeDigitalPhotos.net

Image courtesy of Liz Noffsinger/FreeDigitalPhotos.net

Things just keep getting fiscally uglier for Shamu and all his water-loving pals as Seaworld Entertainment cranks out yet another soggy quarter. Despite big promotions and a whale of a marketing campaign, attendance at the marine theme parks continued their downward slide. Brass at the company admitted they are continuing to deal with “brand challenges” which is basically code for the negative publicity the company suffered as a result of the very unflattering 2013 documentary “Blackfish.” And just how bad is attendance? Under 6.5 million people stopped by to hang out with the sea creatures, which was a 2% drop from the same time last year. Revenue, which was $391.6 million, is also down 3% from a year ago. But it’s the 85% plunge in profit, down to $5.8 million, that’s really got me questioning if people just don’t dig acrobatic dolphins and comedic sea lions.

If looks could kill…stereotypes…

Image courtesy of Stuart Miles/FreeDigitalPhotos.net

Image courtesy of Stuart Miles/FreeDigitalPhotos.net

So what exactly does an engineer look like? Just ask 22 year old Isis Wenger. She’s got big plans to show the world on a billboard in San Francisco after some very rapid, enthusiastic crowd-funding. It all started when some people naively felt Wenger didn’t look like a “traditional” engineer. She then started the buzz-worthy hashtag #ILookLikeAnEngineer only to discover that there was a whole universe of engineers who also…look like engineers. 75,000 tweets later, including one from engineer and GM CEO, Mary Barra, not to mention a slew of other high-ranking female engineers from some of the world’s top companies, Wenger, together with engineer Michelle Glauser, started an Indiegogo campaign to put up a billboard in San Francisco featuring the diverse engineering community and its stereotypical misconceptions. Hoping to raise $3,500, they instead raised over $7,800…in less than 24 hours.

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One response to “Unfit IPO Debut for Planet Fitness; Lost That Lovin’ Feeling…For Shamu?; If it Looks Like an Engineer, and Quacks Like an Engineer…

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