Breach of Staples; McBummer Earnings; Coke’s Earnings Fizzing Out

You can’t take my stapler…

Image courtesy of Mister GC/FreeDigitalPhotos.net

Image courtesy of Mister GC/FreeDigitalPhotos.net

Now let us welcome Staples into the not-so-exclusive-ranks of the breached – data breached, that is. The world’s largest office supply supplier becomes the latest corporate cyber-attack victim. The company is currently conducting an investigation after banks began noticing a strange pattern of fraudulent activity among a specific group of consumers, presumably ones who have swiped their plastic at Staples. Before Staples, Sears was making headlines for its data breach. But no word yet if this breach will be as epically huge as those that Home Depot and Target had to endure.

This meal’s not so happy…

Image courtesy of KEKO64/FreeDigitalPhotos.net

Image courtesy of KEKO64/FreeDigitalPhotos.net

Despite its best efforts to wage breakfast wars and valiant campaigns against pink-slime infested meat, McDonald’s third quarter earnings had no beef to stand on. Revenue, shares and all those fiscal details that make up a Big Mac were nothing short of dismal with earnings tanking 30%. The fast food chain pulled in a $1.07 billion profit which might seem nice, at first. But when you consider that McDonald’s earned $1.52 billion a year earlier then it’s easy to see why the earnings were particularly McLousy. CEO Don Thompson also blamed “unusual events” in Europe and Asia for the bummer quarter. Perhaps he was referring to that pesky “expired meat” issue in China. Or maybe all that stuff with Russia. But let’s not forget to also point the finger at those Millennials who have the nerve to prefer healthier, higher-quality alternatives like those being offered up at Panera and Chipotle (which, by the way, had a really great quarter).

Cola’s going flat…

Image courtesy of Naypong/FreeDigitalPhotos.net

Image courtesy of Naypong/FreeDigitalPhotos.net

Apparently not enough consumers are sharing a Coke as evidenced by Coa Cola’s just released earnings that seemed to have lost their bubbles. In fact, it’s lost the most in six years. Profits fizzed out 14% with net income down to $2.1 billion. A year ago people were still drinking Coca Cola to the net income tune of $2.4 billion. Revenue was but a mere $11.97 billion. Sounds like a lot, huh? Well, Wall Street would have preferred more. Like more than $2 billion.  So what gives? Apparently consumers are turning to healthier alternatives and Coca Cola is still in the midst of improving and expanding its healthier alternatives.

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