Jessica Alba, “A” List Mogul; Hooray for Hollywood and CA Lawmakers; Get Your Motors Running;

Yeah really, Jessica Alba = Financial News…

Image courtesy of Salvatore Vuono/FreeDigitalPhotos.net

Image courtesy of Salvatore Vuono/FreeDigitalPhotos.net

Is there anything she can’t do!!!!! Now Jessica Alba is even considered a bona fide mogul all thanks to Santa Monica-based The Honest Company which she co-founded in 2011 together with Christopher Gavigan, Sean Kane and Brian Lee. The company makes all sorts of useful, organic-y, non-toxic household products like cleaners and diapers. Now The Honest Company is gearing up for some major IPO action. Good thing it’s been valued at close to a billion dollars. For 2014, the company is expected to pull in $150 million in revenue. While 80% of the business comes from monthly subscribers, The Honest Company’s products can also be conveniently purchased at Target, Costco and Whole Foods, to name a few. And if Jessica Alba’s “A” list status isn’t enough to sell you on the products then how about the company’s social mission: It regularly donates diapers and cribs to those in need.

Speaking of Hollywood…

Image courtesy of Stuart Miles/FreeDigitalPhotos.net

Image courtesy of Stuart Miles/FreeDigitalPhotos.net

Well at least there wont be any major tax inversions coming out of the film industry. For the next five years anyways. After years of losing million upon millions of dollars to other states and countries, California will once again be fiscally alluring to filmmakers. That’s because California Governor Jerry Brown and other California lawmakers finally reached an agreement that would triple the tax credits for moviemakers –  a commitment valued at $330 million a year. Producers can now get up to a 30% refund on production costs. At least 40 states and 30 countries have offered better tax incentives than Hollywood’s own home state – up til now. Go figure. The credits can be used for up to the first $100 million of a film’s budget. After that, you’re on your own. Now if they can just figure out what to do about that pesky drought…

Filler’ Up…

Image courtesy of Paul/FreeDigitalPhotos.net

Image courtesy of Paul/FreeDigitalPhotos.net

Go fill up your cars and start guzzling. This Labor Day is going to be a most affordable one, at least as far as gassing up your car is concerned. Gas prices haven’t been this good since 2010. Thanks to a relatively low-key hurrican season (so far, anyway), and the fact that world conflicts haven’t much affected the US fuel demand, website and app GasBuddy reported that the national average price of gas hit $3.42 today. Last year at this time the price was $0.11 higher. Last month it was $0.09 higher. Cha-ching, baby! And GasBuddy ought to know a little about that since this ridiculously helpful app allows users to compare gas prices in their area. But expect some traffic because according to AAA, 300 million American will be road-trippin’ this weekend, with another 14 million racking up some frequent flier miles.

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